We’re asking people to go tweetless for a #silenttweet hour on April 12th at 12PM EST, which is Bird Impact Reduction Day – show your support!

Bird Impact Reduction Day is part of National Wildlife Week, put on by the Canadian Wildlife Federation, which runs April 10th through 16th.

Their theme this year is “Giving Wings to Wildlife Conservation.”

For anyone who has seen The Messenger, you are aware of the devastating number of birds that collide with skyscrapers across North America.

In Canada alone, 25 million birds die from collisions annually.

In The Messenger, we document the important work being done by FLAP in Toronto, to track collisions and improve commercial buildings in order to reduce them.

Michael Mesure of FLAP

For Bird Impact Reduction Day, the Canadian Wildlife Federation has asked commercial buildings to turn off their lights for an evening to support the safety of migratory birds.

On April 12 at 12pm EST, we’re asking people to go tweetless on Twitter with us for one hour for the birds. #silenttweet

What would Twitter be without its infamous songbird? The truth is, songbirds are declining at an alarming rate and indicating something much bigger for our planet. The TWEETS are at risk.

So join us as we recognize a moment of silence for our fine feathered friends.

What can you do to reduce collision deaths? See the full list here.

• Turn off lights when not in use.
• Draw blinds and/or drapes when working at night.
• Urge your building manager to extinguish all architectural, landscape and roof-top lighting during bird migration seasons: March through May and August through October.
• Apply visual markers to your windows.
• Place bird feeders 10 metres or more from your windows.
• Keep your cats indoors.

You can read more about the risks birds face from collisions, and how to reduce them, from the Canadian Wildlife Federation and from FLAP.

Join us for a tweetless hour! #silenttweet